urp

http://www.washingtonpost.com/wp-dyn/content/article/2007/09/21/AR2007092101542.html
!
-it is. to have someone to start thinking about the mind and consciousness is uber abstract. what better way to engage someone into the topic than by talking about sharks, one of the most-fear inducing creatures in the world. they even have their own week on tv.
-if there is a way to improve it, i'm not seeing it!
-no.
-this is somewhat of a contrast lead..shrug. still works well.. semi-narrative as well.


http://www.washingtonpost.com/wp-dyn/content/article/2007/09/21/AR2007092101542.html
!
-
-the lead could be improved, but it makes good use of popular culture to explain exactly why ach needs you to read this article!
-no.
-its a mix between a contrast lead and a question lead.